Choose your Group:
Monthly Coach-Mentoring Groups
A Listening Life™
Whether you're an established coach or new to freelancing, you don't need to do it all alone.
This is a confidential, online monthly drop in session, with no cancellation strings attached.
Choose the best group for you: Early or Established Coach:
Group Dates for Q1 2026
Early Coaches
£120 + VAT
Usually up to 3-5Years in business
This Group is for you if you are either:
Still employed and contemplating a move out into freelancing
In the early years of getting started. This is probably about 3-5 years in business, but could be longer. Choose this group if it sounds more comfortable, if your confidence is low.
Established Coaches
£120 + VAT
Usually More than 5 Years in Business
This Group is for you if you have been working as a self-employed Coach for some years and feel like you cracked the early work of getting started. Likely 3-5 years or more. Choose this group if you feel as if you already have a functioning coaching business, even if it's wobbly or weary.
All Early Coach Groups are at
10am UK time, GMT
90 Mins Online
January 26th - no places
February 23rd - places available
March 23rd - places available
April 27th - places available
All Established Coach Groups are at
2pm UK time, GMT
90 Mins Online
January 26th - no places
February 23rd - places available
March 23rd - places available
April 27th - places available
If you prefer to sign up for three consecutive months, you will receive a discount.
One month = £120 + VAT
Three consecutive months = £300 + VAT
Note: We may recommend a different group to you, once we have received all applications!
A Listening Life™ Monthly Pay As You Go
What's included:
90 minute monthly online Group Mentor-Coaching consisting of teaching, Q&A & Peer Coaching
Maximum of four participants for focus and space
Confidential peer conversations for problem solving and accountability
Discounts on events
How do I choose my group?
There is some flexibility for you to choose the group that feels the most comfortable for you.
If you haven't yet launched, or you're in year 1-3, it will be the Early Coaches' Group.
After 3-ish years you should choose whether you still feel early in your business, or if you took off quickly and have a really established practice. If so, it's the Established Group for you.
If in doubt, ask me. Set up a call here.
Topics Will Include
Selling with integrity
Creating balance
Specialisation & niche
POV (point of view)
Finding the right clients
Marketing that feels comfortable
Pricing & Products
Being a great supplier
Mindset & Beliefs
MOVE FROM >>
Constantly nervous about cash flow
Uncomfortable with sales
Inexperienced running a business
Stuck with what to do next
Lonely as a freelancer
TO >>
Strategy & plans that make sense
Confidence to promote authentically
Loads of ideas & suggestions to try
A clear action plan & accountability
A community of kindred spirits
Pleased to meet you. I'm Aly King-Smith.
I'm Aly and I'm approaching thirteen years leading a profitable coaching consultancy, and twenty years as an Executive Coach. Before that I was a sales leader in the world of biotech & vaccines..and before that an NHS physiotherapist! Quite the journey to today.
I staggered initially into part-time self-employment as a real scaredy cat, and took ages to find my courage and freelance identity. Now in 2025, it feels like the right time to support the business growth of the next generation of coaches. The world needs coaches to succeed, now more than ever.
Associate, side hustle, B2C and full-time B2B since 2013, I've tried them all at some time, made many mistakes, celebrated some huge successes and learned a load of lessons. I'm "vintage" enough to have made it through the 2008 economic crash in a small coaching business, and I did it first as a single mum, then on the ragged edge of raising four teens. It's not an easy feat. I can't promise all bells and nice smells.
Having thought so much of it was random luck, I am now understanding the systems and processes that have contributed to my success, and identified some of the ways my former sales career serves me too. I can help you explore the ways that have worked for me, and find (or polish up) your own, to find your own version of success.
The Business Club at A Listening Life™ is built using all I've learned from my own journey as a Sales Leader and later as a Coach; and the combined wisdom I've collected from conversations with successful peers and colleagues who've gone before. I'd love you to be part of the community of Coaches who are sharing & learning together as part of this Club.
Is this for you?
YES!
You want some support in your coaching business
You love coaching but can't relax into financial security
You miss the colleagues you've had in jobs before
You're starting to panic about worst case economic downturns
You wonder if niching might be a good idea but feel resistant or stuck
Maybe not
You have enough clients in your coaching business all the time
You're well connected & supported in a close-knit team
You don't need any money. from your coaching It's a joy on the side.
You're so overwhelmed, there's no way you'll make it to the call
Aly's style isn't for you
The investment
Pay Monthly
£120 + VAT
90 min monthly online Group Mentoring (Max 8 People)
Peer network of Coaches with similar challenges in business
No strings - book one session at a time
"I went into our lunchtime session with a business challenge around growth and after some wonderful contracting we took a gentle swim around the opportunity before a deep dive into what was holding me back and key areas I needed to consider. After an hour, I came away with clarity and excitement as well as perspective around assumptions I had been making that were holding me back. I wanted to share this offer with any coaches looking for support down the business end so to speak.. and if you know a new coach or you are one….I would snap Aly’s offer up now! Every coach needs support like hers to make their business a success!"
Rebecca
Executive Coach
Frequently Asked Questions
Am I tied in to ongoing fees?
No - You simply sign up (and pay) in advance for one session at a time. If you know you'd like to join three sessions, you can benefit from a discount.
Will this replace coaching supervision?
No - This is specifically focused on business only and isn't intended to replace your personal development as a coach practitioner.
What happens in the calls?
The Group Mentoring Call comprises: Check ins, sometimes a brief input/teaching on a topic by Aly, with a stimulus to apply to your own business; Q&A Discussion; Peer Coaching; Personal accountability setting with timelines.
The session is led using the principals of safe, equitable, curious coaching spaces. Everyone will be heard and you'll be going away with clear actionable steps to take to support your business development.
When are the calls?
The Group Mentoring Call dates are listed here. This is subject to change by agreement.
Can I speak to Aly, to help me decide whether it's for me?
Of course! Book onto a half hour intro call here: https://calendly.com/aly-ks/intro-call
I've done a lot of work already on finding my niche. Is this still worth it?
Definitely yes. Whether you have a great niche or don't think you want one, our conversations can help you decide on your next steps and focus areas to turbo-charge your previous work
Will it start straight away?
Once we have received your application we will be in touch with information about start dates. You will be offered the next available place.
How will I pay?
You will be sent a link to make automatic payment, along with the cancellation Ts & Cs.
What will I get for my money?
You'll certainly feel more supported to work and think in trust. You'll leave with new ideas to action immediately, accountability, and connections with peers.
You can also expect to have more free-flowing ideas, concrete actions and direct results from new approaches.
You'll have more focus in your target audience or a clearer branding stance, so people know who you are and how you can help.
You will also have more confidence in your marketing direction, and some new ways to look at selling that feel more comfortable and congruent. You may choose to create a product from your services that feels easier to talk about with clients.
How can I get answers to further questions?
You're welcome to send questions by email to aly@alykingsmith.co.uk
Can I work with Aly 1:1 instead?
Aly is occasionally available to work 1:1 instead of the group and is happy to discuss this bespoke work. However we do believe in the huge benefit of a cohort and would encourage you to view the group as an introductory step in any case. This allows you to see if you get along with Aly's approach before making a greater commitment, and allows Aly to understand more about your situation before recommending whether it feels like a match. Like a chemistry session with goals, if you like..
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