A Listening Life™:
The business club
For self-employed and freelance Coaches
looking for inspiration, support, mentoring, guidance and connection in
building & running a coaching business.
Whether you're an established coach or new to freelancing, it's easy to feel as if you're running out of steam.
You don't need to do it all alone.
Travel along with a Coach-Mentor and a group of kindred spirits
Designed for Coaches who are feeling the weariness of building a profitable coaching consultancy alone.
This is a confidential, online monthly membership club, with no cancellation strings attached. You're free to leave, anytime.
Monthly sessions and ongoing community combine:
Structured teaching & tools
In-the-moment coaching & mentoring conversations
Q&A
Peer coaching
Accountability meet ups
I'll use my own bespoke business growth model, along with brilliant research I've gathered from my peers and colleagues who've managed to break through to create a truly profitable coaching business.
This is no get rich quick conversation. It's an honest, confidential business group to help resource you in a multitude of ways.
As Coaches, we all know what a difference it makes, to feel we belong. These groups are designed to create community and support.
A Listening Life™ Business Club
What's included:
90 minute monthly online Group Mentor-Coaching consisting of teaching, Q&A & Peer Coaching
30 min monthly accountability group call
Closed, confidential community for the group (currently facebook)
2 Group Options available: Foundations (Early Freelance career) and Established (Usually more than 3 years)
Discounts on events
Investment is £100 per month + VAT
Topics Will Include
Selling with integrity
Creating balance
Specialisation & niche
POV (point of view)
Finding the right clients
Marketing that feels comfortable
Pricing & Products
Being a great supplier
Mindset & Beliefs
Two Groups available:
1. Foundations
2. Established (Usually >3 years in business)
MOVE FROM >>
Constantly nervous about cash flow
Uncomfortable with sales
Inexperienced running a business
Stuck with what to do next
Lonely as a freelancer
TO >>
Strategy & plans that make sense
Confidence to promote authentically
Loads of ideas & suggestions to try
A clear action plan & accountability
A community of kindred spirits
Two Groups available:
1. Foundations
2. Established (Usually >3 years in business)
Pleased to meet you. I'm Aly King-Smith.
I'm Aly and I've just celebrated twelve years leading a profitable coaching consultancy, and twenty years as an Executive Coach. Before that I was a sales leader in the world of biotech & vaccines..and before that an NHS physiotherapist! Quite the journey to today.
I staggered initially into part-time self-employment as a real scaredy cat, and took ages to find my courage and freelance identity. Now in 2025, it feels like the right time to support the business growth of the next generation of coaches. The world needs coaches to succeed, now more than ever.
Associate, side hustle, B2C and full-time B2B since 2013, I've tried them all at some time, made many mistakes, celebrated some huge successes and learned a load of lessons. I'm "vintage" enough to have made it through the 2008 economic crash in a small coaching business, and I did it first as a single mum, then on the ragged edge of raising four teens. It's not an easy feat. I can't promise all bells and nice smells.
Having thought so much of it was random luck, I am now understanding the systems and processes that have contributed to my success, and identified some of the ways my former sales career serves me too. I can help you explore the ways that have worked for me, and find (or polish up) your own, to find your own version of success.
The Business Club at A Listening Life™ is built using all I've learned from my own journey as a Sales Leader and later as a Coach; and the combined wisdom I've collected from conversations with successful peers and colleagues who've gone before. I'd love you to be part of the community of Coaches who are sharing & learning together as part of this Club.
Is this for you?
YES!
You want some support in your coaching business
You love coaching but can't relax into financial security
You miss the colleagues you've had in jobs before
You're starting to panic about worst case economic downturns
You wonder if niching might be a good idea but feel resistant or stuck
Maybe not
You have enough clients in your coaching business all the time
You're well connected & supported in a close-knit team
You don't need any money. from your coaching It's a joy on the side.
You're so overwhelmed, there's no way you'll make it to the calls
Aly's style isn't for you
The investment
Pay Monthly
£100 + VAT
90 min monthly online Group Mentoring (Max 8 People)
30 min monthly accountability group call with Aly
Confidential community online group (initially Facebook*)
Peer network of Coaches at a similar stage in business
No strings - stop payments and membership anytime
Discounts on in-person events
*As a new group we'll initially host the community on Facebook. When the time is right, we'll move to Circle or Mighty Networks
Ts & Cs will be clear and agreed before sign up
"I went into our lunchtime session with a business challenge around growth and after some wonderful contracting we took a gentle swim around the opportunity before a deep dive into what was holding me back and key areas I needed to consider. After an hour, I came away with clarity and excitement as well as perspective around assumptions I had been making that were holding me back. I wanted to share this offer with any coaches looking for support down the business end so to speak.. and if you know a new coach or you are one….I would snap Aly’s offer up now! Every coach needs support like hers to make their business a success!"
Rebecca
Executive Coach
Frequently Asked Questions
Am I tied in to ongoing fees?
No - There's no contract and you can leave anytime. We would highly recommend choosing to commit for several months in order to give yourself a fair chance
Will this replace coaching supervision?
No - This is specifically focused on business only and isn't intended to replace your personal development as a coach practitioner.
What happens in the calls?
There are two group calls per month:
1) The longer Group Mentoring Call comprises: Input/teaching on a topic by Aly; Q&A Discussion; Peer Coaching, and
2) The shorter Accountability Call to see how you're progressing and staying on track.
Both sessions are led using the principals of safe, equitable, curious coaching spaces. Everyone will be heard and you'll be going away with clear actionable steps to take to support your business development.
When are the calls?
The Group Mentoring Call is usually on the first Tuesday of the month. This can change according to the group.The Accountability Call is best on the last Friday of the month.
Can I speak to Aly, to help me decide whether it's for me?
Of course! Book onto a half hour intro call below.
I've done a lot of work already on finding my niche. Is this still worth it?
Definitely yes. If you have a great niche or don't want one, our conversations can help you decide on your next steps and focus areas to turbo-charge your previous work
Will it start straight away?
Once we have received your application we will be in touch with information about start dates. You will be offered the next available place.
How will I pay?
You will be sent a link to set up payment on the Go Cardless platform. This will then automatically take payment until you stop it.
What will I get for my money?
You'll certainly feel more supported and part of a cohort that can work and think in trust.
You can also expect to have more free-flowing ideas, concrete actions and direct results from new approaches.
You'll have more focus in your target audience or a clearer branding stance, so people know who you are and how you can help.
You will also have more confidence in your marketing direction, and some new ways to look at selling that feel more comfortable and congruent. You may choose to create a product from your services that feels easier to talk about with clients.
How can I get answers to further questions?
You're welcome to send questions by email to [email protected] or set up a call with Aly on the link directly below.
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from A Listening Life™?
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from successful peers
and colleagues.
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